Bumble’s working to end misogyny, and with an assist from the Los Angeles Clippers, we’re shattering backboards as well as glass ceilings.
Starting tonight, you’ll see our logo on the Clippers’ uniforms as part of a groundbreaking partnership: it’s the first time a women-driven brand like Bumble has joined forces with a major professional sports team.
Why the Clippers? Well, in part because we share the same progressive principles. The team’s executive leadership boasts more women than any other NBA franchise, including the league’s only female president, Gillian Zucker. (As for Bumble’s workforce, it’s 85% women, with an all-female C-suite.)
The partnership will see the launch of Bumble’s ‘Badge of Empowerment’ on the team’s jerseys, serving as a reminder of our shared values of diversity and equal opportunity. It’ll include an investment in Los Angeles-area youth, expanding the Clippers’ community initiatives to strengthen the skills, confidence, and knowledge necessary for young women to achieve their full potential.
Bumble will continue to commit our marketing dollars to working with brands that have strong female representation in executive management and an emphasis on mentoring the next generation of rising stars.